This Privacy Policy describes how Heretic Tattoo (“Heretic”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, purchase from our webshop, contact us, submit a tattoo enquiry, book or enquire about laser tattoo removal, complete an intake form through Salonized, subscribe to our newsletter or otherwise interact with us.

Heretic Tattoo is a private tattoo atelier and laser tattoo removal studio based in Raamsdonksveer, the Netherlands.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Who we are

Heretic Tattoo
Grote Kerkstraat 27B
4941 DM Raamsdonksveer
The Netherlands
Email: info@heretictattoo.com
Chamber of Commerce number: 55880452
Website: www.heretictattoo.com

For the purposes of applicable privacy laws, including the General Data Protection Regulation (GDPR), Heretic Tattoo is the data controller for the personal information we process, unless stated otherwise.

2. Personal information we collect

Depending on how you interact with us, we may collect and process the following personal information.

Contact information

Such as your name, email address, phone number, WhatsApp number, billing address, shipping address and country of residence.

Order and payment information

Such as products ordered, order number, shipping details, payment status, returns, refunds and transaction details. Payment information may be processed by Shopify and/or third-party payment providers. We do not store full credit card details ourselves.

Tattoo enquiry information

Such as your tattoo idea, placement, approximate size, reference images, photos of the body area, existing tattoos, cover-up requests, preferred timing and information you choose to share with us in relation to your tattoo project.

Laser tattoo removal information

Such as photos of the tattoo, tattoo location, tattoo age, ink colours, treatment goal, whether the tattoo is being removed or faded for a cover-up, appointment information, treatment history and aftercare-related communication.

Salonized intake and treatment information

For laser tattoo removal, we may use Salonized to manage bookings, intake forms, client records and treatment-related questionnaires.

Through Salonized, we may collect information that is relevant to safe laser treatment, such as:

• name and contact details;
• appointment details;
• tattoo location, age, size, colour and treatment goal;
• skin type;
• skin condition;
• medical or health-related information relevant to laser treatment;
• medication, allergies, pregnancy, sun exposure or contraindications where relevant;
• consent forms and treatment notes;
• before-and-after or progress photos, where applicable.

We use this information to assess whether laser treatment can be performed safely and responsibly, to create a treatment plan, to document treatment progress and to provide aftercare guidance.

Health-related or treatment-relevant information

For tattoo and laser services, we may process limited information relevant to safe treatment, such as skin condition, healing information, allergies, medication, medical history, pregnancy, immune-related information or other information you provide through intake or consent forms.

We only process this information where necessary to assess whether treatment can be performed safely and responsibly.

Communication information

Such as messages sent by email, WhatsApp, contact forms, social media or other written communication channels.

Newsletter and marketing information

Such as your email address, subscription preferences and whether you open or interact with our emails.

Website and device information

Such as IP address, browser type, device information, pages viewed, referring pages, approximate location, cookies and similar technologies.

3. How we collect personal information

We collect personal information in the following ways:

• directly from you when you contact us, submit a form, place an order, book an appointment or subscribe to our newsletter;
• through Salonized when you book a laser appointment or complete an intake or consent form;
• automatically when you visit our website, through cookies and similar technologies;
• through service providers such as Shopify, Salonized, payment providers, shipping providers, email marketing tools, analytics tools and booking systems;
• through communication channels such as email, WhatsApp or social media if you contact us there.
  

4. Why we use your personal information

We use your personal information for the following purposes.

To provide our services

We use your information to respond to enquiries, assess tattoo requests, plan appointments, provide tattoo services, provide laser tattoo removal, process orders, arrange shipping, handle returns and provide customer support.

To assess tattoo and laser treatment requests

We use information such as photos, placement, skin-related information, existing tattoos, medical or treatment-relevant information and treatment goals to determine whether a tattoo project or laser treatment can be performed responsibly.

To manage laser tattoo removal through Salonized

We use Salonized to manage laser tattoo removal appointments, intake forms, consent forms, treatment records and treatment planning.

This helps us assess skin type, treatment suitability, tattoo characteristics, possible contraindications and the safest route for treatment.

To process webshop orders

We use your information to process payments, fulfil orders, send order confirmations, manage shipping and deal with returns, exchanges or complaints.

To manage appointments

We use your information to book, confirm, change or cancel appointments and to send relevant appointment information, preparation instructions or aftercare instructions.

To communicate with you

We use your contact details to answer questions, respond to enquiries, provide support and maintain our customer relationship.

For marketing and newsletters

If you subscribe or where permitted by law, we may send you updates about tattoo bookings, laser removal information, Heretic Goods, new work, studio news, offers or events. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

For website improvement and analytics

We use website and device information to understand how visitors use our website, improve user experience, measure performance and optimise our services.

For legal, security and administrative purposes

We may use your information to comply with legal obligations, maintain business records, prevent fraud, protect our rights, handle disputes or respond to lawful requests from authorities.

5. Legal bases for processing

Under the GDPR, we process personal information based on one or more of the following legal bases:

• Performance of a contract: when we need your information to provide services, process orders or manage appointments.
• Consent: for example, when you subscribe to our newsletter, provide certain treatment-related information or agree to specific cookies.
• Legal obligation: when we are required to keep records for tax, accounting or legal reasons.
• Legitimate interests: for example, to respond to enquiries, improve our website, protect our business, manage customer relationships and promote our services, provided your rights and freedoms do not override those interests.
• Explicit consent or treatment necessity: where health-related or treatment-relevant information is processed for tattoo or laser services.

Because tattoo and laser treatment may involve health-related or treatment-relevant information, we may ask for your explicit consent before processing certain information through intake or consent forms.

6. Sharing personal information with third parties

We only share personal information where necessary and where permitted by law. This may include sharing information with:

• Shopify, which hosts our webshop and processes information related to website use, orders and customer interactions;
• Salonized, for online appointment booking, intake forms, consent forms, treatment notes and management of laser tattoo removal sessions;
• payment providers, for payment processing;
• shipping providers, for order delivery;
• email marketing providers, for newsletters and marketing emails;
• IT, hosting and cloud service providers, for website and business operations;
• analytics and advertising partners, where applicable;
• accountants, legal advisors or authorities, where required for legal, tax or administrative purposes.

We do not sell your personal information.

7. Shopify

Our webshop is powered by Shopify. Shopify processes personal information to provide the webshop, checkout, payment, order management and related services. Information you submit through the webshop may be processed by Shopify and its service providers, including in countries outside your country of residence.

Shopify may also process personal information as described in its own privacy policy.

8. Salonized

Laser tattoo removal appointments may be booked and managed through Salonized.

When you book through Salonized or complete a Salonized form, Salonized may process information such as your name, contact details, appointment details, intake answers, skin type information, treatment-relevant information, consent forms and treatment notes.

We use this information to:

• manage your appointment;
• assess whether laser treatment is suitable;
• review possible contraindications;
• document treatment progress;
• create a realistic treatment plan;
• provide safe treatment and aftercare.
  

Please also review Salonized’s own privacy policy when using their platform.

9. WhatsApp, email and social media

If you contact us through WhatsApp, email or social media, we process the information you choose to share with us. Please avoid sending unnecessary sensitive information unless it is relevant to your tattoo or laser treatment request.

Messages may be stored for as long as necessary to handle your enquiry, manage appointments, provide customer support and maintain our business records.

10. Cookies and analytics

Our website may use cookies and similar technologies to make the website function properly, analyse website performance, remember preferences and support marketing or advertising.

Cookies may include:

• functional cookies;
• analytics cookies;
• marketing or advertising cookies, where applicable.
  

Where required, we will ask for your consent before placing non-essential cookies. You can manage or disable cookies through your browser settings or cookie preferences on our website.

11. Newsletter and marketing

If you subscribe to our newsletter, we use your email address to send updates about Heretic Tattoo, tattoo bookings, laser tattoo removal, Heretic Goods, new work, studio news and related content.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

Transactional or service-related messages, such as order confirmations, appointment information, intake reminders or aftercare instructions, are not considered marketing messages and may still be sent where necessary.

12. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example:

• order and invoice information may be kept for tax and accounting obligations;
• tattoo and laser treatment records may be kept where necessary for treatment history, aftercare, liability and legal purposes;
• Salonized intake forms, consent forms and treatment notes may be kept where necessary for treatment documentation and legal protection;
• enquiry messages may be kept for a reasonable period to manage communication and follow-up;
• newsletter data is kept until you unsubscribe or ask us to delete it.
  

13. Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. Please use appropriate care when sending sensitive information online.

14. International transfers

Some of our service providers, including Shopify, Salonized and other technology providers, may process personal information outside the European Economic Area.

Where personal information is transferred internationally, we rely on appropriate safeguards where required, such as standard contractual clauses, adequacy decisions or other lawful transfer mechanisms.

15. Children

Our website and services are not intended for children.

Tattoo and laser treatment services may be subject to age restrictions and, where applicable, parental or legal guardian consent. We do not knowingly collect personal information from children unless necessary and legally permitted in relation to a service request.

If you believe a child has provided us with personal information without appropriate consent, please contact us.

16. Your privacy rights

Depending on your location and applicable law, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• request restriction of processing;
• object to certain processing activities;
• withdraw consent where processing is based on consent;
• request data portability;
• object to direct marketing.
  

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with a supervisory authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

17. Third-party websites

Our website may contain links to third-party websites, platforms or services, including Shopify, Salonized, social media platforms, payment providers or external booking tools.

We are not responsible for the privacy practices, content or security of third-party websites. Please review their privacy policies before providing personal information.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal obligations or privacy practices.

The updated version will be posted on this website with a new “Last updated” date.

19. Contact

If you have questions about this Privacy Policy, how we process your personal information or if you want to exercise your privacy rights, please contact us:

Heretic Tattoo
Grote Kerkstraat 27B
4941 DM Raamsdonksveer
The Netherlands
Email: info@heretictattoo.com

For privacy requests, please use the subject line: Privacy Request.